Saturday, May 14, 2011

Big Event Weekend Coming UP!

Save The Dates...our Health Weekend, ExtremeHealthWeekend.com is starting to take shape. All kinds of events with Saturday devoted to walk, run, and events...culminating in the quest for the World's Largest Zumba Class...then on Sunday...all day with bike and biking events...with a long ride and some great events. Mark your calendars...Oct 1st and 2nd, 2011. Plan on it...and we need volunteers.

Tuesday, May 10, 2011

United Way Extreme Health Weekend Oct 1 and 2, 2011

Extreme Health Weekend in Redding, CA Oct. 1 and 2, 2011
Posted on May 10, 2011 by Ron Largent
As some of you may know, the United Way is going to be having a Special Event, a Health Weekend, that we are calling “Extreme Health Weekend”. We are just in the planning stage…and the ideas below are ideas that have been presented so far. We intend to make this a huge community-wide event…and if the subject is Health…or even directly or indirectly connected to Health, we want it as part of the weekend. Some of you are involved in the subjects listed below, or know of someone that should know of this event…thus this initial e-mail.
Here is what we are thinking of, based on what we have heard, etc…we will talk this through on Wednesday….and you are invited to our planning meeting to be held at our office at 4 PM Wednesday. We hope to keep it an hour meeting…and hope you can attend….and if you can’t, please pass the word. Event Coordinator will be Marlene Woodard.
Saturday:
competitive run for adults
fun run for adults and children
children’s fun run
Baby strollers race
cross country meet at Lake Redding-Caldwell Park
completive walk for adults
fun walk for seniors
pancake breakfast
Frisbee contest
volleyball tournament
ping pong tournament
softball tournament
gymnastics event
lacrosse event
soccer event
dance classes demonstration
vendors with all kinds of health related subjects
Lectures and presentations on health subjects
Nutrition classes,seminars, and presentations
Subjects for Seniors and Health
Medical, and medical related classes, seminars, and presentations
Zumba Class to set world record (Guinness)
Street Dance
Sunday
Bike race for “roadies”.
bike rides for all in all classes….for children, youth, and adults
seminars and vendors dealing with bikes and biking
wrap up Luau at Win River with Dance Contest
For info or to reserve a vendors or presentors space, call 530-241-7521, ronlargent@norcalunitedway.org
www,norcalunitedway.org

Extreme Weekend In Redding, CA Oct 1 and 2, 2011

Extreme Health Weekend in Redding, CA Oct. 1 and 2, 2011
Posted on May 10, 2011 by Ron Largent
As some of you may know, the United Way is going to be having a Special Event, a Health Weekend, that we are calling “Extreme Health Weekend”. We are just in the planning stage…and the ideas below are ideas that have been presented so far. We intend to make this a huge community-wide event…and if the subject is Health…or even directly or indirectly connected to Health, we want it as part of the weekend. Some of you are involved in the subjects listed below, or know of someone that should know of this event…thus this initial e-mail.
Here is what we are thinking of, based on what we have heard, etc…we will talk this through on Wednesday….and you are invited to our planning meeting to be held at our office at 4 PM Wednesday. We hope to keep it an hour meeting…and hope you can attend….and if you can’t, please pass the word. Event Coordinator will be Marlene Woodard.
Saturday:
competitive run for adults
fun run for adults and children
children’s fun run
Baby strollers race
cross country meet at Lake Redding-Caldwell Park
completive walk for adults
fun walk for seniors
pancake breakfast
Frisbee contest
volleyball tournament
ping pong tournament
softball tournament
gymnastics event
lacrosse event
soccer event
dance classes demonstration
vendors with all kinds of health related subjects
Lectures and presentations on health subjects
Nutrition classes,seminars, and presentations
Subjects for Seniors and Health
Medical, and medical related classes, seminars, and presentations
Zumba Class to set world record (Guinness)
Street Dance
Sunday
Bike race for “roadies”.
bike rides for all in all classes….for children, youth, and adults
seminars and vendors dealing with bikes and biking
wrap up Luau at Win River with Dance Contest
For info or to reserve a vendors or presentors space, call 530-241-7521, ronlargent@norcalunitedway.org
www,norcalunitedway.org

Saturday, May 7, 2011

Huge Garage sale at Hartnell Mini Storage

Huge Garage Sale at Hartnell Mini Storage
Posted on May 7, 2011 by Ron Largent
Spread the Word, and Save the Date…next Saturday, May 14th….huge Benefit Garage sale at the Hartnell Mini storage at 1391 Hartnell, just east of Churn Creek Road. Bring your items for donation…or come and by at this huge garage sale.
Lots of items, lots of opportunity….call us for details at 241-7521. www.norcalunitedway.org

Thursday, May 5, 2011

Save the Date

www.extremehealthweekend.com…Save The Date


Save the date…October 1st and 2nd….. www.extremehealthweekend.com
This will be a fun and very active weekend. Decided to add a Frisbee contest, along with a Skateboard contest…and interest is building. Let me know if you can help; want to be a vendor; want to be a participant, etc.

And, the interest in the Zumba Class going for the World Record….and looks like we might have a hula dance contest at a Sunday Luau to conclude the weekend….

Wednesday, May 4, 2011

United Way Extreme Health Weekend

It is official...our Health Weekend in Redding and the north state will be on October 1st and 2nd...and will be called United Way Extreme Health Weekend...culminating in the Zumba Class to go for the World Record. We need volunteers for every event....so call us at 530-241-7521 or e-mail or Facebook us....www.norcalunitedway.org

United Way Extreme Health Weekend

It is official...our Health Weekend in Redding and the north state will be on October 1st and 2nd...and will be called United Way Extreme Health Weekend...culminating in the Zumba Class to go for the World Record. We need volunteers for every event....so call us at 530-241-7521 or e-mail or Facebook us....www.norcalunitedway.org

Friday, April 29, 2011

The Aftermath of a Tornado

Yesterday we had the chance to view some of the areas that were in the tornado path through southern Georgia. Over the years we have had the chance to live in various places, both here in the US and overseas. We have lived with complete snow caused shutdowns in Virginia and Ohio, fire threatened areas in California, and flash flood prone sections of Arizona and Texas. But, we have never lived in an area that was in a "tornado alley"....thus this is the first time that I have ever seen first hand the damage from a tornado....and it was almost shocking. When you see it on the news, you see the devastation and hear the families talk about how they lost their homes and belongings and in some cases family members...but to see it first hand is another experience. And, to see it from a real estate point of view is also astonishing, for not only do you have to re-build, but there is an entire process of demolition and removal that is both time and money consuming.

We heard of various areas where the tornados, and apparently there were a number of them spawned over a 12 hour period that moved from eastern Alabama into southern Georgia, and decided to see for ourselves the damage. In Griffin, about 10 miles from where Carrie lives, and a relatively large rural county seat, the tornado moved from west to east in about a 1/4 mile wide span in semi built up areas of farms, homes, and commercial areas located about 2 miles south of the Atlanta Motor Speedway. This particular storm area was the one that we drove through in the early morning hours after arriving late at the Atlanta airport, where we encountered downed trees and power lines and homes crushed by falling trees, but could not see the extent of the damage due to darkness. What we saw yesterday was along Highway 19 and extended from collapsed and crush commercial warehouse areas to a mobile home park with various degrees of total damage. Roofs were completely ripped off and scattered along the debris filled highway. I got a video of folks walking through the remains of what were office buildings and shops, with nothing but debris and trash left. Just amazing.
We continued on with our other activities for the afternoon and then we heard about some of the other areas, where a complete subdivision south of Griffin was hit, and had since been closed off, and the stories continued. The storm had really taken its toll....property and lives lost over a couple of hours due to a storm that no one has any control over. A new experience for me...and a new appreciation for what I will see in the future on the news shows, for we just saw the real aftermath of a terrible tornado storm. Hope I never have to go through one, or see one again.
Yesterday we had the chance to view some of the areas that were in the tornado path through southern Georgia. Over the years we have had the chance to live in various places, both here in the US and overseas. We have lived with complete snow caused shutdowns in Virginia and Ohio, fire threatened areas in California, and flash flood prone sections of Arizona and Texas. But, we have never lived in an area that was in a "tornado alley"....thus this is the first time that I have ever seen first hand the damage from a tornado....and it was almost shocking. When you see it on the news, you see the devastation and hear the families talk about how they lost their homes and belongings and in some cases family members...but to see it first hand is another experience. And, to see it from a real estate point of view is also astonishing, for not only do you have to re-build, but there is an entire process of demolition and removal that is both time and money consuming.

We heard of various areas where the tornados, and apparently there were a number of them spawned over a 12 hour period that moved from eastern Alabama into southern Georgia, and decided to see for ourselves the damage. In Griffin, about 10 miles from where Carrie lives, and a relatively large rural county seat, the tornado moved from west to east in about a 1/4 mile wide span in semi built up areas of farms, homes, and commercial areas located about 2 miles south of the Atlanta Motor Speedway. This particular storm area was the one that we drove through in the early morning hours after arriving late at the Atlanta airport, where we encountered downed trees and power lines and homes crushed by falling trees, but could not see the extent of the damage due to darkness. What we saw yesterday was along Highway 19 and extended from collapsed and crush commercial warehouse areas to a mobile home park with various degrees of total damage. Roofs were completely ripped off and scattered along the debris filled highway. I got a video of folks walking through the remains of what were office buildings and shops, with nothing but debris and trash left. Just amazing.
We continued on with our other activities for the afternoon and then we heard about some of the other areas, where a complete subdivision south of Griffin was hit, and had since been closed off, and the stories continued. The storm had really taken its toll....property and lives lost over a couple of hours due to a storm that no one has any control over. A new experience for me...and a new appreciation for what I will see in the future on the news shows, for we just saw the real aftermath of a terrible tornado storm. Hope I never have to go through one, or see one again.

Thursday, April 28, 2011

My Trip to Atlanta

I made it to Atlanta...but as we were coming into the Atlanta airport....a severe weather front hit the area and tornado warnings went off. Winds at the airport were 38 knots and maximum landing was 33 knots. We were diverted to Augusta, GA....where we sat on the ground for almost 2 hours, refuled and finally got into Atlanta 4 hours late...but made it. Then, started seeing the tornado damage on the outskirts of Atlanta....first time for me. A lot of damage....and some lives lost...but we were all safe. Quite a flight and a day, to say the least.

Sunday, April 24, 2011

United Way Health Weekend...We Need a Name

On October 1 and 2, 2011…United Way is having a special weekend event, a Health Weekend. Walking, running, biking, and all kinds of activities, vendors, a Zumba contest, street dance, food, and a lot of fun. We need a name for the weekend. Something that will fit with Live United….Live Healthy, etc……submit some names and the winner will get credit for creativity.

www.norcalunitedway.org

ronlargent@norcalunitedway.org

Sunday, April 17, 2011

Reding Christian Fellowship Easter Musical This Week

This coming Thursday and Friday evenings at 7 PM, the Redding Christian Fellowship Church, 2157 Victor Avenue in Redding, just south of Highway 44, the Church Choir, Orchestra, Drama Team, and Soloists will be presenting their Annual Easter Celebration program. This "always sold out" event is well worth attending, as the Hallelujah selection is one of the best that I have been part of in years. Great traditional numbers all with a contemporary flair...and this musical event will be a highlight of the Easter Celebration in the Redding and Shasta County area. Here is some detail, but come early for seats, and no admission charge...a nice change for a change when it comes to musical events.

"Hallelujah, He Did Just What He Said"
When Thursday and Friday April 22 and 23rd, 7:00pm – 8:30pm
Where 2157 Victor Ave., Redding, CA 96002 (map)

Reach out to our community and invite your friends and family to our musical presented by our choir and orchestra. What a great way to start your Easter weekend! What a great way to introduce someone to the true meaning of Easter. No tickets are needed.

Saturday, April 16, 2011

Shasta Symphony Concert this Sunday

This is going to be an outstanding concert….and having played in many over my long career as a band and orchestra musician, this is one of the finest volunteer orchestras I have ever played in. This concert, featuring the outstanding and world renowned pianist Ned Kirk….is going to be a concert worth going to…hope you can make it, and here at the details:

Shasta Symphony Orchestra – Heroic Impressions
Sunday, April 17 at 3:15 P.M.
Shasta College Theatre
Admission is $10 for General, $8 for Student/Seniors and $5 with Simpson or Shasta College Student I.D.

Visions of fairies, emperors, Caesars, and ancient European cities will dominate this concert. Opening with the bold and poignant Fanfare from ‘La Peri,’ the brass will set the stage for a royal tour of Europe. Beethoven’s seminal “Emperor” piano concerto will be performed by internationally-known, yet locally rooted, pianist Ned Kirk. The full orchestra will take over with a colorful interpretation of ancient Rome with Respighi’s masterwork, Fountains of Rome.

Shasta Symphony Concert this Sunday

This is going to be an outstanding concert….and having played in many over my long career as a band and orchestra musician, this is one of the finest volunteer orchestras I have ever played in. This concert, featuring the outstanding and world renowned pianist Ned Kirk….is going to be a concert worth going to…hope you can make it, and here at the details:

Shasta Symphony Orchestra – Heroic Impressions
Sunday, April 17 at 3:15 P.M.
Shasta College Theatre
Admission is $10 for General, $8 for Student/Seniors and $5 with Simpson or Shasta College Student I.D.

Visions of fairies, emperors, Caesars, and ancient European cities will dominate this concert. Opening with the bold and poignant Fanfare from ‘La Peri,’ the brass will set the stage for a royal tour of Europe. Beethoven’s seminal “Emperor” piano concerto will be performed by internationally-known, yet locally rooted, pianist Ned Kirk. The full orchestra will take over with a colorful interpretation of ancient Rome with Respighi’s masterwork, Fountains of Rome.

Thursday, April 14, 2011

Some Advice for us "Older Folks"

Some Advice for us “older folks”
Posted on April 14, 2011 by Ron Largent

My friend, and at times almost a mentor, Lou Tice…sent me this a few days ago. It is so good, and so true, as I see as I work with some of our agencies who work with Seniors.

If you’re interested in living to a ripe old age, I have some information about aging and attitude that may surprise you.

Several studies of people who are older, who have lived far beyond the norm in the United States, indicate that attitude seems to play an important role. I’m not saying that there is anything like a “longevity personality.” Living to the ripe old age of 100 seems to happen to selfish, cantankerous people as often as it does to those who are quiet and kind. But there does seem to be a common thread, and it is a sense of self-sufficiency.

The oldest of our senior citizens all seem to have a strong attachment to freedom and independence. They tend to dislike and avoid constraints and they value their autonomy highly. What’s more, most of these old-timers are also people who enjoy life. They have a high degree of realistic optimism, a definite sense of humor, and they respond to simple pleasures, seeing beauty where others only see ugliness. They are also extremely adaptable and resilient. Most of them had been hit hard by the Great Depression, but they recovered to build new futures. And while many of them cherished childhood memories, all of them preferred living in the present with its many changes.

In a nutshell, these studies found that attitude seemed to outweigh physical characteristics and what these folks thought and felt was more important than what they ate or how long their parents had lived.

So if you want to live a long, happy life, consider keeping track of your attitude as well as counting your calories and cholesterol.
Lou Tice
The Pacific Institute
www.thepacificinstitute.com

Some Advice for us "Older Folks"

Some Advice for us “older folks”
Posted on April 14, 2011 by Ron Largent

My friend, and at times almost a mentor, Lou Tice…sent me this a few days ago. It is so good, and so true, as I see as I work with some of our agencies who work with Seniors.

If you’re interested in living to a ripe old age, I have some information about aging and attitude that may surprise you.

Several studies of people who are older, who have lived far beyond the norm in the United States, indicate that attitude seems to play an important role. I’m not saying that there is anything like a “longevity personality.” Living to the ripe old age of 100 seems to happen to selfish, cantankerous people as often as it does to those who are quiet and kind. But there does seem to be a common thread, and it is a sense of self-sufficiency.

The oldest of our senior citizens all seem to have a strong attachment to freedom and independence. They tend to dislike and avoid constraints and they value their autonomy highly. What’s more, most of these old-timers are also people who enjoy life. They have a high degree of realistic optimism, a definite sense of humor, and they respond to simple pleasures, seeing beauty where others only see ugliness. They are also extremely adaptable and resilient. Most of them had been hit hard by the Great Depression, but they recovered to build new futures. And while many of them cherished childhood memories, all of them preferred living in the present with its many changes.

In a nutshell, these studies found that attitude seemed to outweigh physical characteristics and what these folks thought and felt was more important than what they ate or how long their parents had lived.

So if you want to live a long, happy life, consider keeping track of your attitude as well as counting your calories and cholesterol.
Lou Tice
The Pacific Institute
www.thepacificinstitute.com

Friday, April 8, 2011

Kool April Nites in Redding, CA

Kool April Nites is Here…Join In!
Posted on April 8, 2011 by Ron Largent

The Greater Palo Cedro Area Chamber of Commerce will once again bring beautiful classic cars to the east valley from 3:00 to 7:00 p.m., Monday, April 11, 2011, for the 11th Annual Show n’ Shine located at Allen & Dahl Funeral Chapel parking lot on Deschutes Road in Palo Cedro.
Over 30 trophies to be awarded by local businesses including East Valley Times—”Peoples Choice” and Best of Show sponsored by the Chamber.
Great raffle prizes that includes a vintage 1938 replica pedal car.
There is no entry charge for patrons to the event and only $5 for show car entries (first 100 entrants receives a bag filled with items from chamber members). Call 547-4554 for more information or to pre-register your show car call 547-2266. Money collected goes back into the community through several charitable events and programs.

Thursday, April 7, 2011

Donor and Donor Fatigue

Donors Still Eroding, But Gifts Getting Larger

While revenue held steady at many of the major, national nonprofits during 2010, the erosion of the donor base continues, with those staying behind adding to their donations and making up the losses.

The average donor tracked by the index gave a median 1.69 gifts in 2010 with the median revenue per donor being just $59.

That among the findings of the latest Target Analytics donorCentrics Index of National Fundraising Performance. For the 12 months ending in the fourth quarter of 2010, Target Analytics evaluated direct response giving transactions of 83 organizations, including more than 39 million donors and more than 81 million gifts totaling over $2.5 billion.

Revenue growth for the index was essentially flat in 2010, increasing by a median 1 percent from 2009. Just over half of the organizations in the index had revenue increases year over year, according to the index. Of the eight sectors in the index, three (animal welfare, international relief, and societal benefit) had significant revenue growth. Three (arts and culture, health, and religion) had significant revenue declines. And two (environment and human services) had essentially no change in revenue from 2009 to 2010.

The sector with the greatest revenue growth, the international relief sector, had a dramatic revenue spike in January 2010, which was largely due to fundraising for relief efforts following a severe earthquake in Haiti.

While revenue has remained flat, donor numbers have continued to drop. Donors declined a median 2 percent for the index as a whole from 2009 to 2010. This continues a trend that predates the recession. Donor populations have been shrinking consistently for the past five years, primarily due to declines in new donor acquisition, according to the report.

After having been in decline for all of 2009, revenue per donor amounts increased during 2010. This growth was widespread throughout the index; 73 percent of the organizations in the index had positive revenue per donor growth during the period. These increases have allowed index organizations to maintain last year’s revenue levels even as donor numbers continue to fall, according to the report.

Overall donor declines have been primarily due to declines in new donors, which have also been in decline since 2005. New donor numbers fell a median 3.5 percent from 2009 to 2010, on top of a decline of 7.4 percent the year before, and in spite of strong disaster-related acquisition in the first quarter of the year. While three sectors (animal welfare, international relief, and societal benefit) had significant new donor growth in 2010, four sectors (arts and culture, environment, health, and human services) had significant new donor declines.

Median revenue per donor was $59 for the index in 2010. The international relief sector had the highest revenue per donor, with each donor giving $149. The religion sector had the lowest revenue per donor, with each donor giving $26.

Index donors gave a median 1.69 gifts each in 2010. Animal welfare organizations had the highest gift frequency of any sector, receiving a median 2.47 gifts per donor in 2010. Although sustainer or monthly giving programs are not widespread and typically account for a small fraction of giving, organizations with larger sustainer programs will drive up gifts-per-donor metrics.

The index as a whole had a median 51.2 percent donor retention rate in 2010. The arts and culture sector had the highest retention rate at a median 66.7 percent; the health sector had the lowest retention rate at a median 45.1 percent.

Donor and Donor Fatigue

Donors Still Eroding, But Gifts Getting Larger

While revenue held steady at many of the major, national nonprofits during 2010, the erosion of the donor base continues, with those staying behind adding to their donations and making up the losses.

The average donor tracked by the index gave a median 1.69 gifts in 2010 with the median revenue per donor being just $59.

That among the findings of the latest Target Analytics donorCentrics Index of National Fundraising Performance. For the 12 months ending in the fourth quarter of 2010, Target Analytics evaluated direct response giving transactions of 83 organizations, including more than 39 million donors and more than 81 million gifts totaling over $2.5 billion.

Revenue growth for the index was essentially flat in 2010, increasing by a median 1 percent from 2009. Just over half of the organizations in the index had revenue increases year over year, according to the index. Of the eight sectors in the index, three (animal welfare, international relief, and societal benefit) had significant revenue growth. Three (arts and culture, health, and religion) had significant revenue declines. And two (environment and human services) had essentially no change in revenue from 2009 to 2010.

The sector with the greatest revenue growth, the international relief sector, had a dramatic revenue spike in January 2010, which was largely due to fundraising for relief efforts following a severe earthquake in Haiti.

While revenue has remained flat, donor numbers have continued to drop. Donors declined a median 2 percent for the index as a whole from 2009 to 2010. This continues a trend that predates the recession. Donor populations have been shrinking consistently for the past five years, primarily due to declines in new donor acquisition, according to the report.

After having been in decline for all of 2009, revenue per donor amounts increased during 2010. This growth was widespread throughout the index; 73 percent of the organizations in the index had positive revenue per donor growth during the period. These increases have allowed index organizations to maintain last year’s revenue levels even as donor numbers continue to fall, according to the report.

Overall donor declines have been primarily due to declines in new donors, which have also been in decline since 2005. New donor numbers fell a median 3.5 percent from 2009 to 2010, on top of a decline of 7.4 percent the year before, and in spite of strong disaster-related acquisition in the first quarter of the year. While three sectors (animal welfare, international relief, and societal benefit) had significant new donor growth in 2010, four sectors (arts and culture, environment, health, and human services) had significant new donor declines.

Median revenue per donor was $59 for the index in 2010. The international relief sector had the highest revenue per donor, with each donor giving $149. The religion sector had the lowest revenue per donor, with each donor giving $26.

Index donors gave a median 1.69 gifts each in 2010. Animal welfare organizations had the highest gift frequency of any sector, receiving a median 2.47 gifts per donor in 2010. Although sustainer or monthly giving programs are not widespread and typically account for a small fraction of giving, organizations with larger sustainer programs will drive up gifts-per-donor metrics.

The index as a whole had a median 51.2 percent donor retention rate in 2010. The arts and culture sector had the highest retention rate at a median 66.7 percent; the health sector had the lowest retention rate at a median 45.1 percent.

Lou Tice and the Pacific Institute

Lou Tice and I go back 30 plus years…and he is always good and right on target. Goal setting is a big part of United Way, as we raise funds for over 90 programs in the northern part of California…here is his recent piece on goals:

If you’re going to get what you want in life, it is only common sense that first you have to know what you want. Even beyond that, it is absolutely essential that you take your desires seriously enough to goal-set to achieve them.

I am convinced that the reason most people fail to achieve their goals in life is that they never really set them in the first place. Most people spend more time planning a wedding or a vacation than they do planning their lives. And by failing to plan, they are actually planning to fail, by default.

You see, your mind is like the homing system in a torpedo or an automatic pilot. Once you clearly and specifically commit to a target, your mind uses negative and positive feedback from your environment, including your internal environment, to adjust your behavior.

But if you program your mind with vague desires, nonspecific goals, or fuzzy ideas, the feedback will be meaningless. For example, if you goal-set for a better standard of living, how will you know when you have achieved it? Any improvement at all will be something better. But if you have a highly specific target, such as doubling your income, you will always know when you are on track and exactly how far you have left to go at any given moment.

Remember, you have the power to achieve whatever you want in life, and commitment to specific goals is the surest way I know to tap into that power.

Lou Tice

The Pacific Institute

www.thepacificinstitute.com



Thanks for reading….. www.norcalunitedway.org

ronlargent@norcalunitedway.org

Lou Tice and the Goal Setting

Lou Tice and I go back 30 plus years…and he is always good and right on target. Goal setting is a big part of United Way, as we raise funds for over 90 programs in the northern part of California…here is his recent piece on goals:

If you’re going to get what you want in life, it is only common sense that first you have to know what you want. Even beyond that, it is absolutely essential that you take your desires seriously enough to goal-set to achieve them.

I am convinced that the reason most people fail to achieve their goals in life is that they never really set them in the first place. Most people spend more time planning a wedding or a vacation than they do planning their lives. And by failing to plan, they are actually planning to fail, by default.

You see, your mind is like the homing system in a torpedo or an automatic pilot. Once you clearly and specifically commit to a target, your mind uses negative and positive feedback from your environment, including your internal environment, to adjust your behavior.

But if you program your mind with vague desires, nonspecific goals, or fuzzy ideas, the feedback will be meaningless. For example, if you goal-set for a better standard of living, how will you know when you have achieved it? Any improvement at all will be something better. But if you have a highly specific target, such as doubling your income, you will always know when you are on track and exactly how far you have left to go at any given moment.

Remember, you have the power to achieve whatever you want in life, and commitment to specific goals is the surest way I know to tap into that power.

Lou Tice

The Pacific Institute

www.thepacificinstitute.com



Thanks for reading….. www.norcalunitedway.org

ronlargent@norcalunitedway.org

Dr. Peter Long Speaks to United Way

Wednesday, in Sacramento, CA we had the opportunity to hear Peter Long talk on the state of non-profits, and it was most interesting. He covered many subjects, and the talk was well worth the time for all attending the United Way of California Capital Day meeting. Here is the background on Peter Long:

Peter Long, Ph.D., is the president and CEO of Blue Shield of California Foundation. He served in leadership roles at the Henry J. Kaiser Family Foundation and The California Endowment. He has extensive experience working on health policy issues at the state, national, and global levels, and has written numerous papers on a variety of health policy topics.

Dr. Long also served as the director of development and programs and then executive director of the Indian Health Center of Santa Clara Valley in San Jose. Previously, he served as a legislative analyst for the National Progressive Primary Health Care Network in Cape Town, South Africa, during the country’s transition to democracy.

He received his bachelor of arts degree from Harvard University; a master’s in health policy from The Johns Hopkins University School of Hygiene and Public Health; and his doctorate in health services from the University of California, Los Angeles. In 2011, Dr. Long was inducted into the UCLA School of Public Health Alumni Hall of Fame.

If you get a chance to hear Dr. Long, please do so. You will find it very worthwhile and very interesting.

ronlargent@norcalunitedway.org

www.norcalunitedway.org

United Way Meeting in Sacramento, CA

Yesterday we had the occasion to be in Sacramento to hear two great speakers….one of them Jean Ross on the California Budget Project. She was very articulate, and interesting, and here is her background:

Jean Ross joined the California Budget Project (CBP) as its first executive director in 1995. The CBP is a nonprofit, nonpartisan organization established to promote a better understanding of state fiscal and economic policy issues and their impact on low- and- middle income Californians. Her prior professional experience includes serving as Principal Consultant to the Assembly Revenue and Taxation Committee; Senior Consultant to the Assembly Human Services Committee, where she staffed the California Legislature’s Joint Select Committee on the Changing Family; and Assistant Research Director of the Service Employees International Union in Washington, DC, where she was responsible for coordinating the union’s research on tax, budget, and employment policy issues. Ms. Ross serves on the Board of the Washington, DC-based Institute on Taxation and Economic Policy; the Advisory Board of the Tax Policy Center, a joint project of the Urban Institute and Brookings Institution; the Advisory Committee of California’s Franchise Tax Board; the Technical Advisory Committee of California’s Economic Strategy Panel; and the Board of the California Tax Reform Association. Ms. Ross is a frequent speaker on fiscal and economic policy issues and has published numerous reports and articles. She has authored articles published by the Los Angeles Times, Sacramento Bee, State Tax Notes, San Francisco Chronicle, San Diego Union Tribune, UC Berkeley’s Intergovernmental Studies Press, Cornell University Press, National Academy Press, and other publications. Ms. Ross graduated from the University of California, Santa Cruz and has a master’s degree in City and Regional Planning with a concentration in Regional Economics from the University of California, Berkeley. Ms. Ross was selected as a Senior Fellow of the University of California, Los Angeles’ School of Public Policy and Social Research in 2000-01.

An excellent morning for all.

www.ronlargent@norcalunitedway.org

www.norcalunitedway.org

Tuesday, April 5, 2011

United Way and the Strategic Plan

United Way of Northern California

Strategic Outlook

Ron Largent, President and CEO

The United Way of Northern California has a long and distinguished history in Shasta County and Northern California. Established in the 1960's, the United Way, or as it was originally known, the Community Chest, was instrumental in the initial funding and development of many of our well established non-profits in the area, such as the YMCA, Boy and Girl Scouts, and other agencies addressing the basic needs of our communities. Over the years, the agencies receiving United Way assistance has grown to the current list totaling over 50 agencies covering the 9 northern counties of the North State. This year, our goal is to help fund over 90 programs, from senior services like the Golden Umbrella to domestic and child abuse prevention programs located in Redding, Red Bluff, Chico, and Susanville. The future is indeed challenging, as meeting the basic needs in our communities continue to increase. The United Way of Northern California is not only positioned to address this challenge, but is actually expanding its fund raising philosophy to address the changing industrial makeup and workplace environments of the new technology age.

Even though the traditional United Way approach of an Annual Campaign in large private companies and state and federal government offices was most effective along side the prevalent union dues payment by workplace contributions, times have changed. Thus, United Way agencies are now adjusting to all year round company campaigns along with individualized short term fund raising activities and events encouraging employee participation not only in giving money but giving time as a volunteer. In addition, agencies are finding that income sources, such as from various Foundations, are now considering giving funds to community based programs on an individual basis. Some United Way agencies are now funded by grants that are actually enabling more programs addressing basic needs. United Way nationally has been a key player and leader in this changing environment, and we hope to continue this pattern in the North State.

Thus, the United Way of Northern California is looking at many and varied sources of revenue as we grow over the next five years. Traditional campaigns that have been successful and are projected to continue to be successful, such as in the government offices, will continue. Our National Corporate Leadership donors, such as AT&T, the Bank of America, and UPS, will continue as in the past, although there will be a local United Way presence in their local offices. Whereas local businesses have not been a major revenue source, we see this as a new and viable source of funds, and our marketing to small, medium, and large sized local companies is now being implemented. Our approach of meeting with these businesses and determining what they want to do in terms of corporate giving is very effective, for we are making it local, personal, and relevant for employees. In addition, we will continue to develop a program to enable individual donors to support United Way. This program has been very successful nationally, and now we are bringing this opportunity to local individuals that are inclined to give to a non-profit. Estate planning has not been part of United Way fund raising, and it will be. Lastly, a source of revenue for many non-profits are special events, and these functions have benefited United Way over the years. Events now will be connected to our national focus of Education, Income, and Health, and our events will not duplicate events that the agencies we support currently conduct.

Lastly, nationally the United Way, with the motto "Live United", has become the community "organizer" for many of the non-profits in their community. By bringing together many in the non-profit community to collectively address the basic needs, we are seeing great results in problem solving. This is one of our goals, for we will be seen as the organization that can bring together the various non-profits to accomplish more than that organization can accomplish by itself. Our goal is to address the many and growing basic needs, not build an empire; to provide training and educational opportunities that would otherwise not be available; to encourage creative and innovative thinking and planning by non-profits; and to bring together agencies that have similar goals but have not worked together previously to accomplish a common goal of providing services to those in need. The time is right for this approach to non-profit agency management, for we must do more with less in these economic times, especially in the coming five years.

www.norcalunitedway.org
ronlargent@norcalunitedway.org

Monday, April 4, 2011

United Way and Education

United Way works to end America’s education crisis
Education is the cornerstone of individual and community success. But with more than 1.2 million children dropping out each year, America faces an education crisis. The cost? More than $312 billion in lost wages, taxes and productivity over their lifetimes.1 These trends are reversible, but only when communities and public, private and nonprofit sectors work together.

Our Goal
In 2008, United Way launched a 10-year initiative to cut the number of high school dropouts in half by 2018. It’s an ambitious goal, but by utilizing our core strengths — a national network, committed partners and public engagement capacity — we can achieve it.

Our Strategy
We can’t focus on high school alone. High school dropouts are 12 years in the making, usually starting early childhood education behind schedule. United Way's model focuses on supportive communities, effective schools and strong families — strategies and approaches rooted in research. Tackling the education challenge requires reframing education on a birth to 21 continuum.
www.norcalunitedway.org
ronlargent@norcalunitedway.org

United Way and Education

United Way works to end America’s education crisis
Education is the cornerstone of individual and community success. But with more than 1.2 million children dropping out each year, America faces an education crisis. The cost? More than $312 billion in lost wages, taxes and productivity over their lifetimes.1 These trends are reversible, but only when communities and public, private and nonprofit sectors work together.

Our Goal
In 2008, United Way launched a 10-year initiative to cut the number of high school dropouts in half by 2018. It’s an ambitious goal, but by utilizing our core strengths — a national network, committed partners and public engagement capacity — we can achieve it.

Our Strategy
We can’t focus on high school alone. High school dropouts are 12 years in the making, usually starting early childhood education behind schedule. United Way's model focuses on supportive communities, effective schools and strong families — strategies and approaches rooted in research. Tackling the education challenge requires reframing education on a birth to 21 continuum.

www.norcalunitedway.org
ronlargent@norcalunitedway.org

United Way and Education

United Way works to end America’s education crisis
Education is the cornerstone of individual and community success. But with more than 1.2 million children dropping out each year, America faces an education crisis. The cost? More than $312 billion in lost wages, taxes and productivity over their lifetimes.1 These trends are reversible, but only when communities and public, private and nonprofit sectors work together.

Our Goal
In 2008, United Way launched a 10-year initiative to cut the number of high school dropouts in half by 2018. It’s an ambitious goal, but by utilizing our core strengths — a national network, committed partners and public engagement capacity — we can achieve it.

Our Strategy
We can’t focus on high school alone. High school dropouts are 12 years in the making, usually starting early childhood education behind schedule. United Way's model focuses on supportive communities, effective schools and strong families — strategies and approaches rooted in research. Tackling the education challenge requires reframing education on a birth to 21 continuum.

Military Officers Association of America in Redding, CA

The local chapter of the Military Officers of America Association (MOAA) will be having their monthly meeting on Monday, April 11, 2011 at noon at the Country Waffles Restaurant on Athens Ave in Redding.
MOAA is the nation’s largest and most influential association of military officers. It is an independent, nonprofit, politically nonpartisan organization, and is open to all active duty, Reserve, National Guard, retired, and former members of the Uniformed Services of the United States.
The featured speaker for the March meeting will be Shirley Knight, the Director of the Volunteer Services at Mercy Hospital in Redding. Ms. Knight will explain the Volunteer Program and the various services that they provide to Mercy patients.
Guests are invited.
For further information, please call Ron Largent at 530-241-7521.

Military Officers Association of America in Redding, CA

The local chapter of the Military Officers of America Association (MOAA) will be having their monthly meeting on Monday, April 11, 2011 at noon at the Country Waffles Restaurant on Athens Ave in Redding.
MOAA is the nation’s largest and most influential association of military officers. It is an independent, nonprofit, politically nonpartisan organization, and is open to all active duty, Reserve, National Guard, retired, and former members of the Uniformed Services of the United States.
The featured speaker for the March meeting will be Shirley Knight, the Director of the Volunteer Services at Mercy Hospital in Redding. Ms. Knight will explain the Volunteer Program and the various services that they provide to Mercy patients.
Guests are invited.
For further information, please call Ron Largent at 530-241-7521.

Thursday, March 31, 2011

United Way of Northern California
We are going to be interviewing for an Events Coordinator for our 2011 Special Events. Please pass the word and if you have any prospects call me at 241-7521, and thanks, Ron

www.norcalunitedway.org
ronlargent@norcalunitedway.org

Saturday, March 26, 2011

Zoning is the Issue in Redding, CA B&B Case

Zoning is the Issue in Redding, CA B&B Case. (edit/delete)

Earlier today I had the opportunity to hear the argument on whether or not a Bed and Breakfast should be allowed in a very nice residential area of Redding. The applicant, which happens to be a family that is associated with a local church that has an extensive national and international following, wants to make their home available to folks that come to the church for various seminars and meetings. The issue is not really the church, but what will happen to the general neighborhood if the B&B is allowed....so it is becoming a city zoning issue, and my guess is that a zoning change may be in the works if this occupancy is allowed.

Having served on the Redding Planning Commission for about 2 years, one of the issues that we were constantly concerned about was consistency in decision making. This had been a problem in the past as the rapid growth occurred over the past few years in Redding and Shasta County, so every decision involved consistency in zoning matters.

Now we have this situation. Currently in Redding, group homes are allowed in residential neighborhoods, as are B&B's. For the most part, both of these living accommodations are very low key, with relatively little, if any, unusual traffic. Parking never seems to be a problem, except for occasional visitors at the group homes. The B&B's are small, and maybe an extra car or two is about all that happens. With this proposed B&B, 3 rooms will be offered, and all 3 will have cars, so parking, and traffic becomes an issue in this quiet neighborhood. Neighbors are starting to make a case that this utilization will "change the nature of the neighborhood", and they have a point. If this is allowed, then another B&B could pop up around the corner, and so it goes. This decision will definitely set a pattern and a precedent for other neighborhoods, for from here on, the decisions will be based on subjective factors, not the law or objective rules and regulations.

So now the decision goes to the Redding Planning Commission and they will be forced to make a decision. If it is approved, then no doubt the residents will take it to the City Council, and if it is passed there, then probably a lawsuit will follow for violations of the neighborhood CC&R's, which are covenants setting out standards and guidelines for the neighborhood.

Not alot of options...other than to look at the zoning...and maybe a change is in order, for this situation could be repeated over and over as Redding grows and changes in the years to come. My vote is that a change in zoning is needed. Consistency in decision making is critical to good growth.

Zoning is the Issue in Redding, CA B&B Case

Zoning is the Issue in Redding, CA B&B Case. (edit/delete)

Earlier today I had the opportunity to hear the argument on whether or not a Bed and Breakfast should be allowed in a very nice residential area of Redding. The applicant, which happens to be a family that is associated with a local church that has an extensive national and international following, wants to make their home available to folks that come to the church for various seminars and meetings. The issue is not really the church, but what will happen to the general neighborhood if the B&B is allowed....so it is becoming a city zoning issue, and my guess is that a zoning change may be in the works if this occupancy is allowed.

Having served on the Redding Planning Commission for about 2 years, one of the issues that we were constantly concerned about was consistency in decision making. This had been a problem in the past as the rapid growth occurred over the past few years in Redding and Shasta County, so every decision involved consistency in zoning matters.

Now we have this situation. Currently in Redding, group homes are allowed in residential neighborhoods, as are B&B's. For the most part, both of these living accommodations are very low key, with relatively little, if any, unusual traffic. Parking never seems to be a problem, except for occasional visitors at the group homes. The B&B's are small, and maybe an extra car or two is about all that happens. With this proposed B&B, 3 rooms will be offered, and all 3 will have cars, so parking, and traffic becomes an issue in this quiet neighborhood. Neighbors are starting to make a case that this utilization will "change the nature of the neighborhood", and they have a point. If this is allowed, then another B&B could pop up around the corner, and so it goes. This decision will definitely set a pattern and a precedent for other neighborhoods, for from here on, the decisions will be based on subjective factors, not the law or objective rules and regulations.

So now the decision goes to the Redding Planning Commission and they will be forced to make a decision. If it is approved, then no doubt the residents will take it to the City Council, and if it is passed there, then probably a lawsuit will follow for violations of the neighborhood CC&R's, which are covenants setting out standards and guidelines for the neighborhood.

Not alot of options...other than to look at the zoning...and maybe a change is in order, for this situation could be repeated over and over as Redding grows and changes in the years to come. My vote is that a change in zoning is needed. Consistency in decision making is critical to good growth.

Lessons for Life from Mike Ferrier

Mike Ferrier is a good friend and sends me his "Lessons for Life"....here it is...


I don't have a big appetite for it, but there are times in life where you have to "eat crow". For you younger people that means having to admit you were wrong and taking an action to apologize or rectify the situation. Winston Churchill once said, "Eating words has never given me indigestion." He also said, "An appeaser is one who feeds a crocodile, hoping it will eat him last." When you are wrong, admit it openly to the right person and get it behind you. It may not feel good when you do it, but it will be behind both of you and you can move forward without it getting in the way.

This week's post is a little late due to a wonderful trip to Southern California for friends, family, clients and education. While driving, I saw a truck loaded with lemons, a very sour and puckery fruit. Then thought of how many thousands of times those little yellow jewels will spice up a glass of water or lend their joy to a nice piece of fish or lobster. There are lemons in life. Take them in little slices and let them spice things up rather than saving them up and running into a whole truckload at once.

How about some crow with lemon and capers.

Mike Ferrier

Lou Tice and the Pacific Institute

Lou Tice and the Pacific Institute.
Posted on March 26, 2011 by Ron Largent

Some years ago I became involved with the Pacific Institute, owned and led by Lou Tice. Ever since then I have subscribed to his weekly motivational articles, and the following is one I got yesterday. It really applies to our work in the non-profit field, as it does to business in general. Please read on:

What are you afraid of? It doesn’t matter whether it’s speaking in public or snakes, if you really want to conquer it, you can.

Let’s talk for a few moments about fear. Fear can be either a valuable ally or a vicious enemy. It can keep you safe and prevent you from taking dangerous chances, but it can also stop you from taking the risks you must take if you are to grow and change for the better.

It’s important to understand that fear itself can’t hurt you. Fear is simply a negative rehearsal of the future. You imagine yourself in a certain situation, and you foresee painful results. Now, your imagination is so powerful, that when you see yourself in this painful situation, it produces a response in your body that says, “Stop!” And sometimes, that’s the appropriate thing to do.

But sometimes, what you really need to do is go forward, especially when you are working toward a goal that is important to you.

A good technique that will help you go beyond fear is to deliberately and repeatedly imagine yourself calmly moving past it. Then, see the positive results clearly and vividly. If you can stay focused on the beneficial aspects and really feel the good feelings that go with it, you’ll be creating a positive rehearsal of the future that will outweigh and overrule your fear. And you will be growing stronger and more capable at the same time.

Lou Tice

The Pacific Institute

www.thepacificinstitute.com

Lou Tice and the Pacific Institute

Lou Tice and the Pacific Institute.
Posted on March 26, 2011 by Ron Largent

Some years ago I became involved with the Pacific Institute, owned and led by Lou Tice. Ever since then I have subscribed to his weekly motivational articles, and the following is one I got yesterday. It really applies to our work in the non-profit field, as it does to business in general. Please read on:

What are you afraid of? It doesn’t matter whether it’s speaking in public or snakes, if you really want to conquer it, you can.

Let’s talk for a few moments about fear. Fear can be either a valuable ally or a vicious enemy. It can keep you safe and prevent you from taking dangerous chances, but it can also stop you from taking the risks you must take if you are to grow and change for the better.

It’s important to understand that fear itself can’t hurt you. Fear is simply a negative rehearsal of the future. You imagine yourself in a certain situation, and you foresee painful results. Now, your imagination is so powerful, that when you see yourself in this painful situation, it produces a response in your body that says, “Stop!” And sometimes, that’s the appropriate thing to do.

But sometimes, what you really need to do is go forward, especially when you are working toward a goal that is important to you.

A good technique that will help you go beyond fear is to deliberately and repeatedly imagine yourself calmly moving past it. Then, see the positive results clearly and vividly. If you can stay focused on the beneficial aspects and really feel the good feelings that go with it, you’ll be creating a positive rehearsal of the future that will outweigh and overrule your fear. And you will be growing stronger and more capable at the same time.

Lou Tice

The Pacific Institute

www.thepacificinstitute.com

Thursday, March 17, 2011

Plumas Rural Services

Yesterday I had the opportunity to travel to Plumas County in Northern California and had a chance to visit the Plumas Rural Services, our United Way of Northern California in Quincy, CA. This is a phenomenal agency doing some wonderful work in the rural mountain areas of north eastern California. They have a full menu of programs, and to see them in action on the web, please take a look at them at

http://plumasruralservices.org/

This is a great program…another example of how the United Way of Northern California is working where it matters.

ronlargent@norcalunitedway.org

www.norcalunitedway.org

Lou Tice and the Pacific Institute

Over the years, I have enjoyed reading Lou Tice encouragements…this is a good one, and appropriate for today…

What would it take to make you happy?

Now, I know some of you think that if you only had this or that particular thing or a certain amount of money, you’d be happy. Others believe that if you were only in love with someone wonderful who loved you back, then you would be happy. And there are still others who believe that if a miracle would occur and cure you or someone you love of an illness, that would make you happy.

But I want to tell you something. Happiness is a choice you make, not something that does or doesn’t happen to you. You can choose to be happy right now, no matter what you have or don’t have.

The first step toward finding your own happiness is gratitude. If you develop and heighten your powers of appreciation by focusing on the beauty in your life instead of the imperfections, you will be halfway there.

I guarantee that you will see an abundance of beauty in your life, regardless of your surroundings or circumstances, if only you will look for it. Once you can see it, appreciate it! And not just intellectually. Let it give you real joy.

You see, the time to be happy is now. The place to be happy is here. And the reasons to be happy are all around you. So what are you waiting for? Happy St. Patrick’s Day!

Monday, March 7, 2011

Military Officers Association of America in Redding, CA

The local chapter of the Military Officers of America Association (MOAA) will be having their monthly meeting on Monday, March 14, 2011 at noon at the Country Waffles Restaurant on Athens Ave in Redding.
MOAA is the nation’s largest and most influential association of military officers. It is an independent, nonprofit, politically nonpartisan organization, and is open to all active duty, Reserve, National Guard, retired, and former members of the Uniformed Services of the United States.
The featured speaker for the March meeting will be KRCR TV, Ch 7 Weather reporter, Chita Johnson. She will be giving a presentation on weather forecasting and other weather related subjects.
Guests are invited.
For further information, please call Ron Largent at 530-241-7521.

Military Officers Association of America in Redding, CA

The local chapter of the Military Officers of America Association (MOAA) will be having their monthly meeting on Monday, March 14, 2011 at noon at the Country Waffles Restaurant on Athens Ave in Redding.
MOAA is the nation’s largest and most influential association of military officers. It is an independent, nonprofit, politically nonpartisan organization, and is open to all active duty, Reserve, National Guard, retired, and former members of the Uniformed Services of the United States.
The featured speaker for the March meeting will be KRCR TV, Ch 7 Weather reporter, Chita Johnson. She will be giving a presentation on weather forecasting and other weather related subjects.
Guests are invited.
For further information, please call Ron Largent at 530-241-7521.

Monday, February 21, 2011

Military Officers Association of America in Redding, CA

The Redding Chapter of the Military Officers of America Association (MOAA) is meeting every month in Redding and we are looking for new members. If you are an active or former officer in any of the military branches, please come join us. We have a luncheon meeting and always have a great speaker.

MOAA is one of the oldest and strongest proponents of Veterans benefits in the nation….and we need to keep the needs of the military and their benefits in front of Congress. By being part of MOAA….you can be a factor in this effort.

The attached is our monthly Sentinel…very well done….and hope to see you at our March meeting.

March 2011

The Frontier Senior Center...a United Way Agency

Look at what is going on in Anderson at the Senior Center…very busy, and very impressive…

2081 Frontier Trail, Anderson
(530) 365-7061


Services
SSNP Nutritious Meal…………………………………….Mon.-Fri. 11:30am
Shasta County IHSS Worker(Call)………………….Mon.-Fri. 2:30-4:30
COA Friendly Visit …………………………………….Mon.-Fri. Intermittent
COA Minor Home Repair …………..…..…Mon.-Fri. As Scheduled
SSNP Brown Bag Distribution ………………1st & 3rd Tues. 12:30pm
SSNP Commodities Distribution………………………..1st Wed. 12:30pm
COA Homebound Commodities …………….2nd Fri. 7:30am-12:30pm
Blood Pressure Clinics…………………….1st & 3rd Tues. 11:00-1:00pm
Nutrition EducationQuarterly ……………………………11:30-12:00 Noon
SSNP Senior Transportation ………….……….…Daily 8:30-2:00pm
Volunteer Opportunities ………………………..…Daily 8:30-5:00pm
COA Information & Referral ……………..………Daily 8:30-5:00pm
AARP Tax Assistance Seasonal …………..…..……9:00am-3:30pm
AARP Defensive Driver Training ……………Monthly 9:00am-1:00pm
Stroke Screening ……………………………………….Twice a Year
Cholesterol Screening ………………………..………..Twice a Year
Free Glasses Adjustment ……………..………..….…..Twice a Year
Veterans Service Officer ….……………………10:00am-12:00 Noon
Senior Seminars ………..……Mon. Call for Class Time & Description

Activities
Bingo ………………….…….Mon. & Thurs. 9:30am-11:00am (Seniors)
Bingo …………………….……………Wed. 11:00am & Fri. 11:30am
Card Club ………………….….Mon., Tues. Thurs. & Fri. 1:00-4:00pm
Computer Class …………………….……….Mon.-Thurs. 1:00-3:00pm
Exercise Equipment ……………………….…Daily 8:30am-12:00 Noon
Quilters …………………………..………….….Mon. & Fri. All Day
Crafts ………………………………………….…….Tues. 9:00-11:00am
Lending/Resource Library …………………….Mon.-Fri. 8:30am-5:00pm
Senior Dancing-Live Bands ………………….Tues.-Thurs. 7:30-10:00pm
Senior Band-Live Music ……………………Tues., Wed. & Fri. 9:30am
Rug Hooking Club …………………….…………Wed. 9:00am-3:00pm
Strength Training /Exercise ………………….Tues. & Thurs. 8:30-9:30am
Genealogy Class …………………………………..Wed. 10:00-11:30am
Line Dancing Class …………………………………..Wed. 7:00-9:00pm
Tai Chi ….……………………………………….Thurs 8:30-10:00am

What is 2-1-1

What is 211?
Every hour of every day, hundreds of people need essential human services in the United States, but most do not know where to turn for assistance. 2-1-1 allows people to begin to get connected and get answers to their problems.
2-1-1 is an easy to remember telephone number that connects people with important community services and volunteer opportunities. 2-1-1 is available in 78% of the United States. Both the United Way of America (UWA) and the Alliance for Information and Referral Systems (AIRS) are strongly supporting the federal legistlation that will ensure adequate funding so that every American has access
to 2-1-1 in the United States.
In Shasta County, we are just now becoming part of this nationwide effort. Working in cooperation with the United Way of Northern California based in Redding, the Shasta County office of Health and Human Relations will be the lead government agency to insure that 2-1-1 is up and running in Shasta County. Plans are now being made, and put into place, to activate the system, which will have a far reaching effect on addressing the basic emergency needs of the people of Shasta County. More to come.
www.norcalunitedway.org ronlargent@norcalunitedway.org

News Release on United Way

United Way of Northern California Adds Butte and Glenn Counties to its Service Territory

At the request of United Way Worldwide, United Way of Northern California has added Butte and Glenn Counties to its service territory.

The announcement was made by Ron Largent, President and CEO of United Way of Northern California based in Redding, CA. The Butte and Glenn County agencies will continue to work closely with a local Butte and Glenn Board of Advisors made up of members from all communities in the counties. In addition, agencies that are not currently a partner agency with United Way are encouraged to make an application for funds in the three United Way focus-target areas: Education, Income, and Health.

“Our goals,” Largent said, “are to improve management, to enable United Way to acquire greater resources and to provide a wider range of services to a larger geographical area. We want to maximize the benefits to those we serve by addressing the basic needs of our communities in both Butte and Glenn Counties. We think this re-organization is a very good step in that direction.”

For additional information, please call the main office at 530-241-7521, e-mail ronlargent@norcalunitedway.org or visit the web site at www.norcalunitedway.org.

Saturday, February 19, 2011

What is United Way of Northern California All About?

Everyone deserves opportunities to have a good life: a quality education that leads to a stable job, enough income to support a family through retirement, and good health.

That’s why United Way’s work is focused on the building blocks for a good life:

* Education – Helping Children and Youth Achieve Their Potential
* Income – Promoting Financial Stability and Independence
* Health – Improving People’s Health

Advancing the common good is less about helping one person at a time and more about changing systems to help all of us. We are all connected and interdependent. We all win when a child succeeds in school, when families are financially stable, when people are healthy.

United Way’s goal is to create long-lasting changes by addressing the underlying causes of these problems. Living united means being a part of the change. It takes everyone in the community working together to create a brighter future. Give. Advocate. Volunteer. LIVE UNITED

www.norcalunitedway.org ronlargent@norcalunitedway.org

Friday, February 18, 2011

Red Bluff Golden Umbrella RSVP Soup Dinner

What a great evening at the Red Bluff, CA Golden Umbrella RSVP Soup Kitchen Special Event….huge crowd, great food, and great fellowship. Fun for all, and wonderful soups and breads. Well done, all….already looking forward to next year.

Here is the website:

http://www.goldenumbrella.org/SoupKitchenFlyer2.htm

ronlargent@norcalunitedway.org

www.norcalunitedway.org

Tehama Group Communications and the United Way

Today we had a full day visit from the Team at Tehama Group Communications from Chico State. They Team will be working with us on our print material…and these students are really talented.

This was the first visit to our projects here in the North State…so now they go to work for us….and we are very fortunate.

You can learn more about this talented group at

http://www.csuchico.edu/jour/tgc/

ronlargent@norcalunitedway.org

www.norcalunitedway.org

Wednesday, February 16, 2011

Red Bluff City Employees Are Great!

Thanks to the many employees at the City of Red Bluff, CA for their support of the United Way and the many agencies that are addressing the basic needs of Red Bluff and Tehama County.

Yesterday we made a presentation to the employees, and appreciate their great questions and positive attitudes about the agencies and the work that they are doing.

Red Bluff is a great city in Northern California and you can learn more about this fine “western” city at….

http://www.ci.red-bluff.ca.us/

Thanks, again, Red Bluff employees…



ronlargent@norcalunitedway.org

www.norcalunitedway.org

Monday, February 7, 2011

Chico Meals on Meals...a United Way Agency

Today we had a chance to hear about the work that is being done by Chico Meals on Wheels….very impressive. Here is their site, so please check them out.

http://chicomealsonwheels.com/

www.norcalunitedway.org

ronlargent@norcalunitedway.org

Chico Meals on Meals...a United Way Agency

Today we had a chance to hear about the work that is being done by Chico Meals on Wheels….very impressive. Here is their site, so please check them out.

http://chicomealsonwheels.com/

www.norcalunitedway.org

ronlargent@norcalunitedway.org

A Thought for the Day

My friend, Mike Ferrier, sends out a weekly “thought”, and this week this is a good one and I wanted to get it out to folks that appreciate these kinds of things….always a motivator for me…here it is:

Permission to Dream



“Dream lofty dreams, and as you dream,

so shall you become.

Your vision is the promise of what you

shall one day be;

your ideal is the prophecy of what you

shall at last unveil.” ~ James Allen





Always remember that your thoughts, words and actions become your reality, so always make them positive. Dream big, keep your faith and know that miracles happen every single day!



A dream does not need to happen when you are asleep. I like the inspiration of aspiration. Let your imagination run and you will not get out of breath, but it may take your breath away. Just this morning I thanked my buddy Ron for encouraging me to, “Dream the Impossible Dream.”



Be Happy & Healthy,



A lot of truth here….and best wishes, to all.

ronlargent@norcalunitedway.org

www.norcalunitedway.org

A Thought for the Day

My friend, Mike Ferrier, sends out a weekly “thought”, and this week this is a good one and I wanted to get it out to folks that appreciate these kinds of things….always a motivator for me…here it is:

Permission to Dream



“Dream lofty dreams, and as you dream,

so shall you become.

Your vision is the promise of what you

shall one day be;

your ideal is the prophecy of what you

shall at last unveil.” ~ James Allen





Always remember that your thoughts, words and actions become your reality, so always make them positive. Dream big, keep your faith and know that miracles happen every single day!



A dream does not need to happen when you are asleep. I like the inspiration of aspiration. Let your imagination run and you will not get out of breath, but it may take your breath away. Just this morning I thanked my buddy Ron for encouraging me to, “Dream the Impossible Dream.”



Be Happy & Healthy,



A lot of truth here….and best wishes, to all.

ronlargent@norcalunitedway.org

www.norcalunitedway.org

Sunday, February 6, 2011

People of Progress and the United Way in Redding, CA

This past week I had another opportunity to go by one of the United Way agencies here in Redding. People of Progress is a daily work that addresses the basic needs of our community, and one of those agencies that are clearly making an impact. Here is the web site for your to read about their work…

http://www.peopleofprogress.org/

Through this kind of organization, the United Way is making a big difference in the lives of thousands.

ronlargent@norcalunitedway.org

www.norcalunitedway.org

People of Progress and the United Way in Redding, CA

This past week I had another opportunity to go by one of the United Way agencies here in Redding. People of Progress is a daily work that addresses the basic needs of our community, and one of those agencies that are clearly making an impact. Here is the web site for your to read about their work…

http://www.peopleofprogress.org/

Through this kind of organization, the United Way is making a big difference in the lives of thousands.

ronlargent@norcalunitedway.org

www.norcalunitedway.org

Saturday, February 5, 2011

The Weather Outside is Gorgeous,..sorry Dallas!

As I rode my bike along the beautiful Sacramento River Trail earlier this morning, I could not help but think back at what I had seen an hour earlier on CNN….when they did the pre-Super Bowl thing about the weather in Dallas, TX. Today is over 70 in Northern California, and suppose to be 77 tomorrow….and still we have snow on all 3 of the surrounding mountains, Lassen, Shasta, and Trinity Bally….what a scene with the bright sun and clear skies.

And, as I rode, and reflecting back on the great Chamberee last night, and then the excitement of being part of United Way and the many agencies and the work that they are doing….and what good we are accomplishing here in the North State….just had to think about how blessed we are to be here in Shasta County. Even with the downturn in the economy, the people here are enjoying life as best they can…taking full advantage of the quality of life here in the North State.

Just had to reflect a few moments….nothing exciting…just reality.

ronlargent@norcalunitedway.org

www.norcalunitedway.org

The Weather Outside is Gorgeous,..sorry Dallas!

As I rode my bike along the beautiful Sacramento River Trail earlier this morning, I could not help but think back at what I had seen an hour earlier on CNN….when they did the pre-Super Bowl thing about the weather in Dallas, TX. Today is over 70 in Northern California, and suppose to be 77 tomorrow….and still we have snow on all 3 of the surrounding mountains, Lassen, Shasta, and Trinity Bally….what a scene with the bright sun and clear skies.

And, as I rode, and reflecting back on the great Chamberee last night, and then the excitement of being part of United Way and the many agencies and the work that they are doing….and what good we are accomplishing here in the North State….just had to think about how blessed we are to be here in Shasta County. Even with the downturn in the economy, the people here are enjoying life as best they can…taking full advantage of the quality of life here in the North State.

Just had to reflect a few moments….nothing exciting…just reality.

ronlargent@norcalunitedway.org

www.norcalunitedway.org
As I rode my bike along the beautiful Sacramento River Trail earlier this morning, I could not help but think back at what I had seen an hour earlier on CNN….when they did the pre-Super Bowl thing about the weather in Dallas, TX. Today is over 70 in Northern California, and suppose to be 77 tomorrow….and still we have snow on all 3 of the surrounding mountains, Lassen, Shasta, and Trinity Bally….what a scene with the bright sun and clear skies.

And, as I rode, and reflecting back on the great Chamberee last night, and then the excitement of being part of United Way and the many agencies and the work that they are doing….and what good we are accomplishing here in the North State….just had to think about how blessed we are to be here in Shasta County. Even with the downturn in the economy, the people here are enjoying life as best they can…taking full advantage of the quality of life here in the North State.

Just had to reflect a few moments….nothing exciting…just reality.

ronlargent@norcalunitedway.org

www.norcalunitedway.org

Multi[Family Celebration in Central Valley, CA

Earlier today I had the opportunity to go out and see the Multi-Cultural Fair at CV High School. It was a wonderful event, celebrating the diverse make-up of our population. The United Way had a booth in the cafeteria, but the real show was the show itself, with various groups from throughout the area taking part from dance to sing to native American history moments. The Record Searchlight best described the event in its article this past week, and we, at United Way of Northern California was proud to be part of this event. Here is the article, and please put this neat event on your schedule for next year.

SHASTA LAKE — Divisiveness may rule in the nation’s capital but closer to home, hundreds of people will be celebrating diversity instead.

The annual Multicultural Celebration, in its eighth year, returns from 11 a.m. to 3 p.m. Saturday at Central Valley High School in Shasta Lake. Last year more than 550 people attended the free event.

“It’s a big coming together,” said Lee Macey, co-coordinator with her husband, Don Yost. “It’s the old common-ground thing.”

This year’s theme is Honoring Humanity.

One highlight is the feast of ethnic cuisine, including East Indian, African-American, Mexican, Mien, Italian and Native American dishes. Community service booths and cultural displays will line the hallways, and a variety of music and dance performances will be featured.

New this year is the Ballet Folklorico from the Anderson Teen Center, a registration booth set up by the League of Women Voters and a child identification fingerprinting station, courtesy of the Shasta County Sheriff’s Office. Also, a dozen students in the Redding School of the Arts’ Mandarin program will appear as a dragon.

One favorite attraction is the bicycle-powered blender that makes smoothies, provided by county Public Health.

“You put your fruits in the blender and crank away on the bike,” Macey said. “You get a reward for your exercise.”

The Multicultural Planning Committee was formed in 2003, when members of the Mien community wanted to thank the city for the reception they received. In turn, Shasta Lake wanted to share other cultures in the area.

The celebration is funded by community donations and fundraisers. Gateway Unified School District has been the major supporter and sponsor, organizers said, with teachers and students actively involved.

Dozens of other groups also participate.

“This is really a positive emphasis on diversity in the world,” Macey said.

This kind of said it all.,….just a wonderful event.

ronlargent@norcalunitedway.org

www.norcalunitedway.org

Lassen Family Services

Last week we had the occasion to visit one of our agencies in Susanville, CA. Darla and her professional staff are doing a wonderful job of meeting the needs of the area, and making a true Community Impact. We were so impressed with what they are doing with such limited resources…take a look at this site, for this will give you a great insight as to what they are doing and how they do it…

http://www.lassencrisis.com/aboutus.html

This is just one of the 45 agencies that we are partnering with in the 9 northern California counties…very exciting, and a privilege to be associated with these great agencies.

www.norcalunitedway.org

ronlargent@norcalunitedway.org

United Way and the CFC and CSECC

Over the years, the United Way of the many areas that we serve in California have received annual revenue from the many Federal and State employees and their payroll deduction or workplace contribution programs. Without this, many of the basic needs in each of our communities, would not have been able to carry out their daily tasks. We are very indebted to these thousands of employees that chose to make a small contribution each payday that has made a huge difference in the lives of millions over the years.

Yesterday we were able to meet with the Metropolitan Arts Council in Sacramento, our administrator for the Combined Federal Campaign (CFC), to go over all of their procedures and how this process will affect our local agencies and our interaction with them. I am very happy to report that the meetings went very, very well….our processes has been simplified, and we are now very hopeful that we can reduce our administrative costs to get more dollars to our agencies. Consolidation of the process that has worked for years is the only way to go with the changing business world and the rapidly changing technology in the work place. It is so encouraging to see that we are all in this together; that the downturn in the economy does not mean the decrease in needs (in fact, just the opposite); and that we are all committed to getting the maximum donated dollar to the most needy to make a true community impact in each of our areas.

At the CSECC (California State Employees Charitable Campaign) meeting, we had the same results. The goal to get more dollars contributed to the 45 agencies in the 9 northern California counties that we serve in over 70 programs is on our minds daily, and to hear that by employing the latest in technology in the entire process is very encouraging.

Thanks to all of the Federal and State, and County and City and the many corporation employees that have participated in workplace giving…we are making a huge difference in our communities, and our goal is re-enforced to get more revenue to the using agencies. A noble goal.

www.norcalunitedway.org

ronlargent@norcalunitedway.org

United Way and the CFC and CSECC

Over the years, the United Way of the many areas that we serve in California have received annual revenue from the many Federal and State employees and their payroll deduction or workplace contribution programs. Without this, many of the basic needs in each of our communities, would not have been able to carry out their daily tasks. We are very indebted to these thousands of employees that chose to make a small contribution each payday that has made a huge difference in the lives of millions over the years.

Yesterday we were able to meet with the Metropolitan Arts Council in Sacramento, our administrator for the Combined Federal Campaign (CFC), to go over all of their procedures and how this process will affect our local agencies and our interaction with them. I am very happy to report that the meetings went very, very well….our processes has been simplified, and we are now very hopeful that we can reduce our administrative costs to get more dollars to our agencies. Consolidation of the process that has worked for years is the only way to go with the changing business world and the rapidly changing technology in the work place. It is so encouraging to see that we are all in this together; that the downturn in the economy does not mean the decrease in needs (in fact, just the opposite); and that we are all committed to getting the maximum donated dollar to the most needy to make a true community impact in each of our areas.

At the CSECC (California State Employees Charitable Campaign) meeting, we had the same results. The goal to get more dollars contributed to the 45 agencies in the 9 northern California counties that we serve in over 70 programs is on our minds daily, and to hear that by employing the latest in technology in the entire process is very encouraging.

Thanks to all of the Federal and State, and County and City and the many corporation employees that have participated in workplace giving…we are making a huge difference in our communities, and our goal is re-enforced to get more revenue to the using agencies. A noble goal.

www.norcalunitedway.org

ronlargent@norcalunitedway.org

United Way and the CFC and CSECC

Over the years, the United Way of the many areas that we serve in California have received annual revenue from the many Federal and State employees and their payroll deduction or workplace contribution programs. Without this, many of the basic needs in each of our communities, would not have been able to carry out their daily tasks. We are very indebted to these thousands of employees that chose to make a small contribution each payday that has made a huge difference in the lives of millions over the years.

Yesterday we were able to meet with the Metropolitan Arts Council in Sacramento, our administrator for the Combined Federal Campaign (CFC), to go over all of their procedures and how this process will affect our local agencies and our interaction with them. I am very happy to report that the meetings went very, very well….our processes has been simplified, and we are now very hopeful that we can reduce our administrative costs to get more dollars to our agencies. Consolidation of the process that has worked for years is the only way to go with the changing business world and the rapidly changing technology in the work place. It is so encouraging to see that we are all in this together; that the downturn in the economy does not mean the decrease in needs (in fact, just the opposite); and that we are all committed to getting the maximum donated dollar to the most needy to make a true community impact in each of our areas.

At the CSECC (California State Employees Charitable Campaign) meeting, we had the same results. The goal to get more dollars contributed to the 45 agencies in the 9 northern California counties that we serve in over 70 programs is on our minds daily, and to hear that by employing the latest in technology in the entire process is very encouraging.

Thanks to all of the Federal and State, and County and City and the many corporation employees that have participated in workplace giving…we are making a huge difference in our communities, and our goal is re-enforced to get more revenue to the using agencies. A noble goal.

www.norcalunitedway.org

ronlargent@norcalunitedway.org

United Way and the CFC and CSECC

Over the years, the United Way of the many areas that we serve in California have received annual revenue from the many Federal and State employees and their payroll deduction or workplace contribution programs. Without this, many of the basic needs in each of our communities, would not have been able to carry out their daily tasks. We are very indebted to these thousands of employees that chose to make a small contribution each payday that has made a huge difference in the lives of millions over the years.

Yesterday we were able to meet with the Metropolitan Arts Council in Sacramento, our administrator for the Combined Federal Campaign (CFC), to go over all of their procedures and how this process will affect our local agencies and our interaction with them. I am very happy to report that the meetings went very, very well….our processes has been simplified, and we are now very hopeful that we can reduce our administrative costs to get more dollars to our agencies. Consolidation of the process that has worked for years is the only way to go with the changing business world and the rapidly changing technology in the work place. It is so encouraging to see that we are all in this together; that the downturn in the economy does not mean the decrease in needs (in fact, just the opposite); and that we are all committed to getting the maximum donated dollar to the most needy to make a true community impact in each of our areas.

At the CSECC (California State Employees Charitable Campaign) meeting, we had the same results. The goal to get more dollars contributed to the 45 agencies in the 9 northern California counties that we serve in over 70 programs is on our minds daily, and to hear that by employing the latest in technology in the entire process is very encouraging.

Thanks to all of the Federal and State, and County and City and the many corporation employees that have participated in workplace giving…we are making a huge difference in our communities, and our goal is re-enforced to get more revenue to the using agencies. A noble goal.

www.norcalunitedway.org

ronlargent@norcalunitedway.org

Chamberee A Great Event in Redding, CA

What an enjoyable night at the annual Redding Chamber of Commerce Awards function, Chamberee. Held at the Win River Casino Grand Ballroom, the room was filled with community supporters to recognize the outstanding volunteers and businesses in Redding. This was the 10th Chamberee that I have attended, and this one was as enjoyable as one could ask. The highlight of the evening was the recognition of Dick Green, the former and long term manager of our own Channel 7, KRCR, as the Citizen of the Year. This award was long overdue, as Dick has been a key member of our community since the 1960′s.

Also recognized were the many past recipients, along with the volunteers that have spent endless hours on behalf of the Chamber. And, these things do not just happen, and hats off to Frank Strazzarino and his entire staff at the Redding Chamber of Commerce for their great planning, aided by the very competent staff at Win River, to make this great annual event happen.

Well done, and certainly well enjoyed, by the hundreds in attendance. On to greater things, now, led by the Redding Chamber.

Thursday, January 6, 2011

Thanks for being part of Greeters at the United Way

Thanks to all that came out to support the United Way hosting of the Redding Chamber of Commerce Greeters…a great function. I spent the rest of the day in Chico area after a well spent hour with the Northern Valley Catholic Social Services…a wonderful United Way agency doing an outstanding job meeting the needs of thousands in the North State. A full and very rewarding day.

www.norcalunitedway.org
ronlargent@norcalunitedway.org